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Data
06.25.20

WHAT IS A DATA WAREHOUSE AND WHY SHOULD YOU CARE SO MUCH?

All marketers love data. But more accurately, what all marketers love are insights – new points of understanding that have been gleaned from accurate, timely, tidy, well-organized, well-analyzed, well-understood d

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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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Enterprise
06.15.20

TOP 5 UNDERUTILIZED FEATURES OF SALESFORCE MARKETING CLOUD FOR HEALTH & LIFE SCIENCES MARKETERS

If you’re a pharma/ healthcare / life-sciences marketer who uses Salesforce Marketing Cloud (SFMC), you probably have your own story of how it’s been able to improve the efficiency and effectiveness of your market

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Enterprise
06.08.20

ARE YOU READY FOR MODERN MARKETING?

Guest post by Mike Strassberg, VP, Enterprise Business Development Commercial success isn’t driven just what you do, but also when you do it. My job is to help clients take the next step on the path to modern mark

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Enterprise
06.03.20

SALESFORCE MARKETING CLOUD: WHY IT COULD BE RIGHT FOR YOUR PHARMA BRANDS

Over the past few years, we have observed that the adoption of Salesforce Marketing Cloud (SFMC) has been increasing for healthcare and life-sciences (HLS) marketers large and small. Why? Because what it does well

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Enterprise
06.02.20

HOW COVID-19 WILL FOREVER CHANGE PHARMA SALES AND MARKETING

We’ve interviewed, researched, and gathered some of the best ideas from some of the best thinkers in pharma and healthcare: what is the way forward for our industry now that COVID-19 has changed the world? O

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Technology
05.14.20

HOW TO AUTOMATE YOUR ENTIRE CONTENT SUPPLY CHAIN

The dream of create once, publish everywhere just got fulfilled with SYMPHONY. Symphony combines the power of Adobe Experience Manager and Veeva Vault PromoMats to streamline content approvals and publishing from

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Marketing, Strategy, Technology
05.04.20

HOW COVID-19 IS ACCELERATING THE NEED FOR MODERN MARKETING

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

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Marketing
04.15.20

QUARANTINE MAKIN’ THE SCENE

Intouch B2D Account Director Matt Pierce is already special to us and now he’s showing others what it means to step up during the COVID-19 pandemic. As showcased in Adweek, Matt (also known as rapper Boy Pie

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Technology
04.09.20

POINT OF CARE DURING COVID-19

David Windhausen, President of Intouch B2D, was recently part of a panel hosted by the Digital Health Coalition. Along with other experts in the panel, David brought his technology expertise and perspective around

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