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Enterprise, Strategy
08.24.20

PATIENT SUPPORT PROGRAMS: FAILING OUR PATIENTS IS NOT AN OPTION

Our patients need help. This year, diagnoses and treatments for every kind of condition have been delayed, patients have found it harder than ever to access and pay for care, and they’re facing undreamed-of challe

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Data, Marketing, Strategy, Technology
08.18.20

CLIENT CASE STUDY: SPYGLASS

CHALLENGE – A “DUMPSTER DIVE“ We were approached by a client with a challenge we’d seen before: a robust and active SFMC instance with thousands of data points but no documentation history. The client

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Enterprise
08.10.20

UNTAPPED AUDIENCES: REACHING BLACK AMERICANS

COVID-19 has placed a spotlight on healthcare disparities, and is hitting historically under-resourced communities disproportionately hard — in particular, people who identify as BIPOC (Black, indigenous, and peop

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Enterprise
08.03.20

TIME TO PUT YOUR HCP SUPPORT INTO OVERDRIVE

When the results of the COVID-19 pandemic hit businesses, it did not spare healthcare providers’ practices. The effects on those offices, on the roles of the healthcare sales reps that call on them, and on public

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Enterprise
07.31.20

5 THINGS YOU SHOULD KNOW BEFORE IMPLEMENTING A CONSENT MANAGEMENT PLATFORM (CMP)

Guest post by Paul Pierce – SVP, Professional Services Since the implementation of the General Data Protection Regulation (GDPR) for the EU in 2018 and the plethora of companion regulations such as Canada’s Anti-S

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Enterprise, Marketing, Strategy, Technology
07.24.20

DIGITAL PHARMA WEEK REINFORCES THE TOP CURRENT CONCERNS OF PHARMA MARKETERS

Recently, the publishers of Fierce Pharma and Fierce Biotech, Fierce Life Sciences, (also producers of Digital Pharma East and dozens of other events) put on their first all-virtual conference, Digital Pharma Week

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Marketing
07.13.20

7 WAYS TO IMPROVE THE SECRET SCORE THAT COULD BE HURTING YOUR EMAIL DELIVERABILITY

Guest post by Carolyn Hathaway, Campaign Management Senior Specialist Good email marketing takes investment. Developing strategy, setting up a platform, acquiring leads, crafting content – it all requires time, ef

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Innovation, Technology
07.07.20

POINT OF CARE: A WHOLE NEW WORLD

The COVID-19 pandemic has completely upended the ways in which healthcare professionals (HCPs) interact with patients. The concept of point of care – the moments when healthcare professionals (HCPs) – has transfor

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Data
06.25.20

WHAT IS A DATA WAREHOUSE AND WHY SHOULD YOU CARE SO MUCH?

All marketers love data. But more accurately, what all marketers love are insights – new points of understanding that have been gleaned from accurate, timely, tidy, well-organized, well-analyzed, well-understood d

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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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