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Data, Marketing, Strategy, Technology
08.18.20

CLIENT CASE STUDY: SPYGLASS

CHALLENGE – A “DUMPSTER DIVE“ We were approached by a client with a challenge we’d seen before: a robust and active SFMC instance with thousands of data points but no documentation history. The client

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Data
06.25.20

WHAT IS A DATA WAREHOUSE AND WHY SHOULD YOU CARE SO MUCH?

All marketers love data. But more accurately, what all marketers love are insights – new points of understanding that have been gleaned from accurate, timely, tidy, well-organized, well-analyzed, well-understood d

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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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