tablet with chart
Enterprise, Strategy
08.24.20

PATIENT SUPPORT PROGRAMS: FAILING OUR PATIENTS IS NOT AN OPTION

Our patients need help. This year, diagnoses and treatments for every kind of condition have been delayed, patients have found it harder than ever to access and pay for care, and they’re facing undreamed-of challe

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Enterprise
08.10.20

UNTAPPED AUDIENCES: REACHING BLACK AMERICANS

COVID-19 has placed a spotlight on healthcare disparities, and is hitting historically under-resourced communities disproportionately hard — in particular, people who identify as BIPOC (Black, indigenous, and peop

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Enterprise
08.03.20

TIME TO PUT YOUR HCP SUPPORT INTO OVERDRIVE

When the results of the COVID-19 pandemic hit businesses, it did not spare healthcare providers’ practices. The effects on those offices, on the roles of the healthcare sales reps that call on them, and on public

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Enterprise
07.31.20

5 THINGS YOU SHOULD KNOW BEFORE IMPLEMENTING A CONSENT MANAGEMENT PLATFORM (CMP)

Guest post by Paul Pierce – SVP, Professional Services Since the implementation of the General Data Protection Regulation (GDPR) for the EU in 2018 and the plethora of companion regulations such as Canada’s Anti-S

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Enterprise, Marketing, Strategy, Technology
07.24.20

DIGITAL PHARMA WEEK REINFORCES THE TOP CURRENT CONCERNS OF PHARMA MARKETERS

Recently, the publishers of Fierce Pharma and Fierce Biotech, Fierce Life Sciences, (also producers of Digital Pharma East and dozens of other events) put on their first all-virtual conference, Digital Pharma Week

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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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Enterprise
06.15.20

TOP 5 UNDERUTILIZED FEATURES OF SALESFORCE MARKETING CLOUD FOR HEALTH & LIFE SCIENCES MARKETERS

If you’re a pharma/ healthcare / life-sciences marketer who uses Salesforce Marketing Cloud (SFMC), you probably have your own story of how it’s been able to improve the efficiency and effectiveness of your market

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Enterprise
06.08.20

ARE YOU READY FOR MODERN MARKETING?

Guest post by Mike Strassberg, VP, Enterprise Business Development Commercial success isn’t driven just what you do, but also when you do it. My job is to help clients take the next step on the path to modern mark

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Enterprise
06.03.20

SALESFORCE MARKETING CLOUD: WHY IT COULD BE RIGHT FOR YOUR PHARMA BRANDS

Over the past few years, we have observed that the adoption of Salesforce Marketing Cloud (SFMC) has been increasing for healthcare and life-sciences (HLS) marketers large and small. Why? Because what it does well

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Enterprise
06.02.20

HOW COVID-19 WILL FOREVER CHANGE PHARMA SALES AND MARKETING

We’ve interviewed, researched, and gathered some of the best ideas from some of the best thinkers in pharma and healthcare: what is the way forward for our industry now that COVID-19 has changed the world? O

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