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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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Enterprise
06.15.20

TOP 5 UNDERUTILIZED FEATURES OF SALESFORCE MARKETING CLOUD FOR HEALTH & LIFE SCIENCES MARKETERS

If you’re a pharma/ healthcare / life-sciences marketer who uses Salesforce Marketing Cloud (SFMC), you probably have your own story of how it’s been able to improve the efficiency and effectiveness of your market

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Enterprise
06.08.20

ARE YOU READY FOR MODERN MARKETING?

Guest post by Mike Strassberg, VP, Enterprise Business Development Commercial success isn’t driven just what you do, but also when you do it. My job is to help clients take the next step on the path to modern mark

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Enterprise
06.03.20

SALESFORCE MARKETING CLOUD: WHY IT COULD BE RIGHT FOR YOUR PHARMA BRANDS

Over the past few years, we have observed that the adoption of Salesforce Marketing Cloud (SFMC) has been increasing for healthcare and life-sciences (HLS) marketers large and small. Why? Because what it does well

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Enterprise
06.02.20

HOW COVID-19 WILL FOREVER CHANGE PHARMA SALES AND MARKETING

We’ve interviewed, researched, and gathered some of the best ideas from some of the best thinkers in pharma and healthcare: what is the way forward for our industry now that COVID-19 has changed the world? O

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