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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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Marketing, Strategy, Technology
05.04.20

HOW COVID-19 IS ACCELERATING THE NEED FOR MODERN MARKETING

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

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Marketing
04.15.20

QUARANTINE MAKIN’ THE SCENE

Intouch B2D Account Director Matt Pierce is already special to us and now he’s showing others what it means to step up during the COVID-19 pandemic. As showcased in Adweek, Matt (also known as rapper Boy Pie

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Marketing, Strategy, Technology
04.01.20

ADHERENCE AT RISK: AN ACTION PLAN FOR KEEPING PATIENTS ON THERAPY DURING THE COVID-19 PANDEMIC

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

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Marketing, Strategy, Technology
03.24.20

QUICK INSIGHTS FROM PHARMA MARKETERS DURING THE EARLY WEEKS OF COVID-19

In a rapidly changing environment, we feel it’s critical to share information because there is no playbook for business when everyone is on lockdown. So we asked our clients large and small, “what are you experien

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Marketing
03.20.20

CREATING COMPELLING STORIES IN HEALTHCARE MARKETING

Whether you love or loathe it, marketing in healthcare and life sciences is driven by performance goals. And while it’s essential to have the guardrails of timing, costs, and results in place, traditional performa

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Innovation, Marketing, Technology
03.16.20

CORONAVIRUS MEANS TELETHEALTH IS THE NEW NORM – EVEN FOR PHARMA SALES REPS

The impacts of Coronavirus disease 2010 (COVID-19) are just beginning to be felt, but the emergence of alternative ways to do business during this time will be a critical indicator of where we are headed in health

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Marketing, Strategy, Technology
03.11.20

CHANGE WILL DO YOU GOOD: THE EVOLUTION OF PHARMA MARKETING TECHNOLOGY

The pharmaceutical industry’s fundamental focus has remained the same in all the generations and iterations it has existed: to find medicines that improve and save lives. Just about all of the other trappings of t

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