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Enterprise, Strategy
08.24.20

PATIENT SUPPORT PROGRAMS: FAILING OUR PATIENTS IS NOT AN OPTION

Our patients need help. This year, diagnoses and treatments for every kind of condition have been delayed, patients have found it harder than ever to access and pay for care, and they’re facing undreamed-of challe

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Data, Marketing, Strategy, Technology
08.18.20

CLIENT CASE STUDY: SPYGLASS

CHALLENGE – A “DUMPSTER DIVE“ We were approached by a client with a challenge we’d seen before: a robust and active SFMC instance with thousands of data points but no documentation history. The client

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Enterprise, Marketing, Strategy, Technology
07.24.20

DIGITAL PHARMA WEEK REINFORCES THE TOP CURRENT CONCERNS OF PHARMA MARKETERS

Recently, the publishers of Fierce Pharma and Fierce Biotech, Fierce Life Sciences, (also producers of Digital Pharma East and dozens of other events) put on their first all-virtual conference, Digital Pharma Week

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Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

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Marketing, Strategy, Technology
05.04.20

HOW COVID-19 IS ACCELERATING THE NEED FOR MODERN MARKETING

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

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Marketing, Strategy, Technology
04.01.20

ADHERENCE AT RISK: AN ACTION PLAN FOR KEEPING PATIENTS ON THERAPY DURING THE COVID-19 PANDEMIC

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

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Innovation, Strategy, Technology
03.30.20

AFTER COVID-19, MEDICAL CONFERENCES FOR HCPS MAY NEVER BE THE SAME

Many medical conferences this spring have either been canceled or postponed. What does that mean for health care professionals? HCPs rely on these healthcare conferences and events for the sharing of the latest sc

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Marketing, Strategy, Technology
03.24.20

QUICK INSIGHTS FROM PHARMA MARKETERS DURING THE EARLY WEEKS OF COVID-19

In a rapidly changing environment, we feel it’s critical to share information because there is no playbook for business when everyone is on lockdown. So we asked our clients large and small, “what are you experien

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Marketing, Strategy, Technology
03.11.20

CHANGE WILL DO YOU GOOD: THE EVOLUTION OF PHARMA MARKETING TECHNOLOGY

The pharmaceutical industry’s fundamental focus has remained the same in all the generations and iterations it has existed: to find medicines that improve and save lives. Just about all of the other trappings of t

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