tablet with chart
Data, Enterprise, Innovation, Marketing
06.18.20

THE 7 WAYS COVID-19 IS CHANGING PHARMA MARKETING

Intouch Group and DHC Group set out to create to create the most comprehensive, data-driven, forward-looking paper on the longer-term implications of the COVID-19 pandemic on U.S. pharmaceutical commercial organiz

Read more
tablet with chart
Technology
05.14.20

HOW TO AUTOMATE YOUR ENTIRE CONTENT SUPPLY CHAIN

The dream of create once, publish everywhere just got fulfilled with SYMPHONY. Symphony combines the power of Adobe Experience Manager and Veeva Vault PromoMats to streamline content approvals and publishing from

Read more
tablet with chart
Marketing, Strategy, Technology
05.04.20

HOW COVID-19 IS ACCELERATING THE NEED FOR MODERN MARKETING

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

Read more
tablet with chart
Technology
04.09.20

POINT OF CARE DURING COVID-19

David Windhausen, President of Intouch B2D, was recently part of a panel hosted by the Digital Health Coalition. Along with other experts in the panel, David brought his technology expertise and perspective around

Read more
tablet with chart
Marketing, Strategy, Technology
04.01.20

ADHERENCE AT RISK: AN ACTION PLAN FOR KEEPING PATIENTS ON THERAPY DURING THE COVID-19 PANDEMIC

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

Read more
tablet with chart
Innovation, Strategy, Technology
03.30.20

AFTER COVID-19, MEDICAL CONFERENCES FOR HCPS MAY NEVER BE THE SAME

Many medical conferences this spring have either been canceled or postponed. What does that mean for health care professionals? HCPs rely on these healthcare conferences and events for the sharing of the latest sc

Read more
tablet with chart
Marketing, Strategy, Technology
03.24.20

QUICK INSIGHTS FROM PHARMA MARKETERS DURING THE EARLY WEEKS OF COVID-19

In a rapidly changing environment, we feel it’s critical to share information because there is no playbook for business when everyone is on lockdown. So we asked our clients large and small, “what are you experien

Read more
tablet with chart
Innovation, Marketing, Technology
03.16.20

CORONAVIRUS MEANS TELETHEALTH IS THE NEW NORM – EVEN FOR PHARMA SALES REPS

The impacts of Coronavirus disease 2010 (COVID-19) are just beginning to be felt, but the emergence of alternative ways to do business during this time will be a critical indicator of where we are headed in health

Read more
tablet with chart
Marketing, Strategy, Technology
03.11.20

CHANGE WILL DO YOU GOOD: THE EVOLUTION OF PHARMA MARKETING TECHNOLOGY

The pharmaceutical industry’s fundamental focus has remained the same in all the generations and iterations it has existed: to find medicines that improve and save lives. Just about all of the other trappings of t

Read more