06.15.20

TOP 5 UNDERUTILIZED FEATURES OF SALESFORCE MARKETING CLOUD FOR HEALTH & LIFE SCIENCES MARKETERS

If you’re a pharma/ healthcare / life-sciences marketer who uses Salesforce Marketing Cloud (SFMC), you probably have your own story of how it’s been able to improve the efficiency and effectiveness of your market

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Computer screen office setup
06.08.20

ARE YOU READY FOR MODERN MARKETING?

Guest post by Mike Strassberg, VP, Enterprise Business Development Commercial success isn’t driven just what you do, but also when you do it. My job is to help clients take the next step on the path to modern mark

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Marketing Funnel
06.03.20

SALESFORCE MARKETING CLOUD: WHY IT COULD BE RIGHT FOR YOUR PHARMA BRANDS

Over the past few years, we have observed that the adoption of Salesforce Marketing Cloud (SFMC) has been increasing for healthcare and life-sciences (HLS) marketers large and small. Why? Because what it does well

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Intouch Group Whitepaper
06.02.20

HOW COVID-19 WILL FOREVER CHANGE PHARMA SALES AND MARKETING

We’ve interviewed, researched, and gathered some of the best ideas from some of the best thinkers in pharma and healthcare: what is the way forward for our industry now that COVID-19 has changed the world? O

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Technology
05.14.20

HOW TO AUTOMATE YOUR ENTIRE CONTENT SUPPLY CHAIN

The dream of create once, publish everywhere just got fulfilled with SYMPHONY. Symphony combines the power of Adobe Experience Manager and Veeva Vault PromoMats to streamline content approvals and publishing from

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Brainstorming
Marketing, Strategy, Technology
05.04.20

HOW COVID-19 IS ACCELERATING THE NEED FOR MODERN MARKETING

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

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Matt Pierce Boy Pierce Intouch B2D
Marketing
04.15.20

QUARANTINE MAKIN’ THE SCENE

Intouch B2D Account Director Matt Pierce is already special to us and now he’s showing others what it means to step up during the COVID-19 pandemic. As showcased in Adweek, Matt (also known as rapper Boy Pie

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Pills and thermometer
Technology
04.09.20

POINT OF CARE DURING COVID-19

David Windhausen, President of Intouch B2D, was recently part of a panel hosted by the Digital Health Coalition. Along with other experts in the panel, David brought his technology expertise and perspective around

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Medications
Marketing, Strategy, Technology
04.01.20

ADHERENCE AT RISK: AN ACTION PLAN FOR KEEPING PATIENTS ON THERAPY DURING THE COVID-19 PANDEMIC

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

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Video conferencing call
Innovation, Strategy, Technology
03.30.20

AFTER COVID-19, MEDICAL CONFERENCES FOR HCPS MAY NEVER BE THE SAME

Many medical conferences this spring have either been canceled or postponed. What does that mean for health care professionals? HCPs rely on these healthcare conferences and events for the sharing of the latest sc

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