If you’re a pharma/ healthcare / life-sciences marketer who uses Salesforce Marketing Cloud (SFMC), you probably have your own story of how it’s been able to improve the efficiency and effectiveness of your market

Guest post by Mike Strassberg, VP, Enterprise Business Development Commercial success isn’t driven just what you do, but also when you do it. My job is to help clients take the next step on the path to modern mark

Over the past few years, we have observed that the adoption of Salesforce Marketing Cloud (SFMC) has been increasing for healthcare and life-sciences (HLS) marketers large and small. Why? Because what it does well

We’ve interviewed, researched, and gathered some of the best ideas from some of the best thinkers in pharma and healthcare: what is the way forward for our industry now that COVID-19 has changed the world? O

The dream of create once, publish everywhere just got fulfilled with SYMPHONY. Symphony combines the power of Adobe Experience Manager and Veeva Vault PromoMats to streamline content approvals and publishing from

Effective modern marketing uses data and technology to make the customer experience better than ever: that’s always been an important goal. But with COVID-19 moving a slowly evolving industry into new paradigms ov

Intouch B2D Account Director Matt Pierce is already special to us and now he’s showing others what it means to step up during the COVID-19 pandemic. As showcased in Adweek, Matt (also known as rapper Boy Pie

David Windhausen, President of Intouch B2D, was recently part of a panel hosted by the Digital Health Coalition. Along with other experts in the panel, David brought his technology expertise and perspective around

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

Many medical conferences this spring have either been canceled or postponed. What does that mean for health care professionals? HCPs rely on these healthcare conferences and events for the sharing of the latest sc