Medications
Marketing, Strategy, Technology
04.01.20

ADHERENCE AT RISK: AN ACTION PLAN FOR KEEPING PATIENTS ON THERAPY DURING THE COVID-19 PANDEMIC

During this worldwide coronavirus pandemic, one vitally important topic not receiving much public and media attention is how to keep the “at-risk” patient population on therapy. Because change is happening so rapi

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Video conferencing call
Innovation, Strategy, Technology
03.30.20

AFTER COVID-19, MEDICAL CONFERENCES FOR HCPS MAY NEVER BE THE SAME

Many medical conferences this spring have either been canceled or postponed. What does that mean for health care professionals? HCPs rely on these healthcare conferences and events for the sharing of the latest sc

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Remote meeting
Marketing, Strategy, Technology
03.24.20

QUICK INSIGHTS FROM PHARMA MARKETERS DURING THE EARLY WEEKS OF COVID-19

In a rapidly changing environment, we feel it’s critical to share information because there is no playbook for business when everyone is on lockdown. So we asked our clients large and small, “what are you experien

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Storytelling
Marketing
03.20.20

CREATING COMPELLING STORIES IN HEALTHCARE MARKETING

Whether you love or loathe it, marketing in healthcare and life sciences is driven by performance goals. And while it’s essential to have the guardrails of timing, costs, and results in place, traditional performa

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black and white stethoscope on wood table
Innovation, Marketing, Technology
03.16.20

CORONAVIRUS MEANS TELETHEALTH IS THE NEW NORM – EVEN FOR PHARMA SALES REPS

The impacts of Coronavirus disease 2010 (COVID-19) are just beginning to be felt, but the emergence of alternative ways to do business during this time will be a critical indicator of where we are headed in health

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X-ray of hand
Marketing, Strategy, Technology
03.11.20

CHANGE WILL DO YOU GOOD: THE EVOLUTION OF PHARMA MARKETING TECHNOLOGY

The pharmaceutical industry’s fundamental focus has remained the same in all the generations and iterations it has existed: to find medicines that improve and save lives. Just about all of the other trappings of t

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